What is Social Media Monitoring?
Which Tools Can Help You Monitoring Your Audience?
Which Platforms Can Be Monitored?
Control over a brand and its reputation is no longer in the hands of PR specialists and marketing experts. Via social networks, users exchange opinions, give ratings, and define the rise or fall of brands or entire companies. In many cases, the brand itself is neither able to capture these activities nor intervene as needed.
Social media monitoring - the monitoring and recording of (customer/ user) opinions online and across various social networks - can solve this problem. However, many questions arise in regards to monitoring: What is social media monitoring? What application fields and evaluation options does social media monitoring offer for different business sectors? Which insights can be gained and how can they be utilised? How can different tools and services help companies structure the huge data volumes and derive recommendations for action? This white paper provides the corresponding answers.
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