To whom must I provide information regarding the collected data and data processing?
Does all data now have to be recollected?
Is retargeting still permitted in future?
Does the GDPR distinguish between B2C and B2B?
The EU General Data Protection Regulation (GDPR) entered into force on 25 May 2018. It brings with it major changes with regard to how personal data is handled.
For many companies, the provisions of these legal standards will require action. In particular, compliance with the extensive obligations to report, inform and document is required for data collection on an everyday basis. Technical and organisational measures must also be taken by businesses in order to guarantee data-processing security.
In our GDPR guide, we have provided some tips, points and issues to highlight what we think will be important for online and social-media marketing in light of the new regulations.
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