White Paper: Inside Influencer - The New Brand Ambassadors and What Moves Them

These days, influencers are an inévitable phenomenon in digital marketing – formerly silent recipients have become active brand ambassadors. Some influencers have even become minor celebrities. What they offer is their authenticity, honesty, and spontaneity. Depending on the industry, high-profile influencers stand for knowledge, style, and large audiences.

In the world's largest survey by Facelift, Brandnew IO, and Jung von Matt, 1,200 influencers were interviewed to find out what makes this marketing instrument so special and what really matters in influencer marketing.

This white paper provides essential answers to the following questions:

  • How do influencers become influencers and what are their characteristics?
  • What are the demographics of these influencers?
  • Which industries benefit from influencer marketing?
  • How do companies select the right influencers?
  • What matters when working with influencers?
  • What do I have to spend for influencer marketing?

Please fill out the form and we will send this white paper directly to your email inbox.


Facelift Cloud is leading all-in-one solution for professional social media management. It covers all relevant networks (Facebook, Instagram, Twitter etc.) and provides all components for social media marketing at an enterprise level. Facelift Cloud is ISO 27001 certified and provides a maximum of data security as it is fully hosted in Europe/Germany.