How do influencers become influencers and what are their characteristics?
What are the demographics of these influencers?
Which industries benefit from influencer marketing?
What matters when working with influencers?
What do I have to spend for influencer marketing?
These days, influencers are an inévitable phenomenon in digital marketing – formerly silent recipients have become active brand ambassadors.Some influencers have even become minor celebrities.
What they offer is their authenticity, honesty, and spontaneity. Depending on the industry, high-profile influencers stand for knowledge, style, and large audiences. In the world's largest survey by Facelift, Brandnew IO, and Jung von Matt, 1,200 influencers were interviewed to find out what makes this marketing instrument so special and what really matters in influencer marketing.
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