Always up to date when it comes to social media management - The Facelift Blog
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Articles for: #Success on Social
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Pride Month - Inclusivity in Content Production
Read articleEvery year in June, many countries, companies, and other organizations or groups celebrate LGBT+ pride month. These celebrations ...
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How Does Social Commerce Work?
Read articleAround 86% of the German population actively uses social media - ten percent more than last year alone, which shows a very strong ...
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Why Instagram Engagement is a Top KPI and How to Boost it
Read articleSocial media management done right involves a whole basket of KPIs to keep an eye on. A good SM manager needs to be able to ...
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The Social Media Phenomenon of Star Wars Day and How to do it Right
Read articlePop-culture references and other quirky concepts becoming unofficial holidays are nothing new. This annual spoof holiday began ...
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Facelift Social Network Sessions 2022 Recap
Read articleOn March 30th, we held our annual Facelift Social Network Sessions and this year was a resounding success! We hosted 8 digital ...
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Collecting Donations on Facebook: What You Need to Know
Read articleSocial media has made it easier than ever for people to connect with the people, places, and things they care about. In ...
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How You Can Use Twitch Marketing for Your Business
Read articleNever before have live formats on social media been more popular. Some of the most recent additions to this rapidly emerging ...
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Celebrating International Women's Day on Social Media
Read articleMarch 8th is International Women's Day
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Getting Started with Google Business Profiles
Read articleThe past several months have seen a couple big updates to Facelift Cloud, and we're super eager to talk about our latest: Google ...
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Creating Social Media Content for Chinese Lunar New Year
Read article2022 is moving fast, February is right around the corner, and it's going to be a big one this year!
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New Year, New You - Boosting Resolutions on Social Media
Read articleBuilding a social media editorial may at first glance feel like a pretty straightforward task – and hopefully it is most of the ...
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Optimizing Your Customer Service for Post-Christmas Gift Returns
Read articleWe don't wait to be a bummer already, but even though the holidays are just beginning for many of us, when it comes to your ...
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Hatching International Buyer Personas for Social Media Campaigns
Read articleAs with all marketing endeavors, defining a target audience requires the usage of well-crafted buyer models and character ...
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Black Friday & Cyber Monday: Social Media Tips
Read articleOne of the biggest sales opportunities of the year is right around the corner and the dates to remember this month are Friday, ...
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Selling Dreams on Social - Premium Products for a Wealthier Audience
Read articleWhere there's a demand, there is a supply not far behind it.
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How to Use Attribution Models for Your Social Media Campaigns
Read articleDo you find it difficult to know specifically where your leads and conversions are coming from? Are people subscribing to your ...
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How to Request Verification on Instagram
Read articleBig, well-known brands, celebs, politicians, and others of fame and fortune have long worn with pride the coveted blue ...
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Social Media Marketing Best Practices
Read articleToday, you'll be hard-pressed to find brands that aren't attempting to make it on social media. Indeed, it is undeniable that ...
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How to Deactivate Your Instagram Business Account
Read articleFor whatever reason, sometimes it's necessary to make your Instagram account lay low for a little while. Luckily, you don't have ...
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Is Facelift Cloud Safe? Social Media Security for Businesses
Read articleLet's cut straight to the tl:dr: Facelift Cloud is safe and secure.
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How to Respond to Negative Comments in Social Media Customer Service
Read articleSocial media's value as a marketing tool and public forum is also its curse. Unfortunately, trolls can be found around every ...
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The Differences Between B2B and B2C Social Media Customer Service
Read articleThe perfection of your social media customer service game hinges on adapting your processes to the type of business you're ...
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10 Tips and Tricks for Greater Interaction on Instagram
Read articleHow to boost your engagement on Instagram No other social network is as quite as well suited to interactivity as Instagram and ...
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How to Scale a Content Production Campaign
Read articleHas your company created a new content campaign from scratch? Social media campaigns are definitely not something you can ...
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How to Create Buyer Personas for Your Content Campaign
Read articleAmong the early steps your social media and content marketing teams will take along their path to digital success is the ...
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A Social Media Chatbot Can't Beat a High-Quality Customer Service Team
Read articleHere're some reasons not to unplug your humans just yet: It feels like half the time that you call a customer service hotline for ...
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How to Apply for Pinterest’s Rich Pins
Read articleVisual sharing giant Pinterest – long the domain of DIY wedding ideas, bizarre fashion, and puppies wearing people-clothes – has ...
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How Not to Scream at Your Customers on Social Media
Read articleIf the past decade of the Internet has taught us anything, it’s that Nicholas Cage is in everything, literal rats can become ...
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10+1 Tips for Perfect Social Media Customer Service
Read articleOf all the reasons people follow brands or products on social media, the quality of a company’s customer service, and their ...
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Amplify Your 2021 Content Strategy with Facelift and Talkwalker
Read articleAs 2020 drew to a close, Facelift’s very own Johannes Schneider and Talkwalker’s Ivanna Hajnecka got together to present their ...
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How to Maximize Your Business’s Pinterest Performance
Read articleWith visual content becoming ever more popular, social media companies are pulling out all the stops to burn glorious holes of ...
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How to Structure Digital Customer Service Successfully
Read articleOver the course of time, influenced by digitisation and globalisation, products and services from companies have become ...
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How to Increase Your Engagement in the Run-Up to Christmas
Read articleIt’s that festive time of year again and Christmas is right around the corner. But hang on, are you really prepared? Have you ...
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6 Social Media Ideas for Black Friday and Cyber Monday
Read articleFor years, the sales online retailers have been rising: The period around the last weekend in November is becoming increasingly ...
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5 Tips for Successful Stories on Instagram, Facebook & Co.
Read articleVisual content, such as videos and images, has long replaced traditional written content, and it has since become essential for ...
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Corporate Influencers: Your Employees as Brand Ambassadors
Read articleFor years, companies have faced enormous challenges due to rapid digitisation. More and more channels must be processed at ever ...
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Advertising on YouTube: News, Trends, and Tips
Read articleContinuation of our interview with Michael Groß, YouTube Content Solutions Lead The first part of the interview with Michael ...
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YouTube Now! How to Improve Marketing Goals with YouTube Videos
Read articleInterview with Michael Groß, YouTube Content Solutions Lead (Part 1) YouTube has more than 1.9 billion registered users per month ...
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How Instagram Is Influencing Your Social Media Campaign
Read articleLast year, Instagram hit the one billion user mark. In addition, it is one of the most popular social media channels with a ...
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Why Social Media Marketing Automation is Great
Read articleIf you mention social media marketing automation, there can be some myths that hold steady. One example is the idea that using ...
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10 Facts for More Success in Stationary Retail Using Social Media
Read articleIf you visit any store these days, you will probably be able to observe customers who are busy with their smartphones. They may ...
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Social Media Check - These Learnings Will Prove to Be Useful in 2019
Read articleInstead of social media trends and hypotheses, this blog post provides you with real recommendations for social media action in ...
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Social Recruiting via LinkedIn: How to Win New Applicants
Read articleDigitisation is creating new jobs, many of which require more and more specialised knowledge. Add to this the increasing aging of ...
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How to Best Use Instagram Stories for Business
Read articleInstagram remains one of the biggest growth areas in social media. And within the platform, Instagram Stories is one of the most ...
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5 Features to Save Time in Social Media Marketing
Read articleSocial Media Marketing – No “Side Job” Social media marketing is time-consuming. Although it can easily be integrated into a ...
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White Paper: How to Profit from Digital Customer Service with Bots
Read articleOur white paper explains all of the benefits and advantages for companies already using messenger bots for their customer service ...
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White Paper: The quickest way to generate new leads with Facebook Lead Ads
Read articleDownload our free white paper and reach more potential customers on Facebook Facebook Lead Ads offers a revolutionary advertising ...
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Facebook Optimizes its Parent/Child Feature and Improves Local Marketing
Read articleLocal Facebook pages can be marketed more efficiently Many companies are represented by subsidiaries in various locations. On ...
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5 ways to perfectly use Local Awareness ads on Facebook to your advantage
Read articleUsing these lucrative options you can attract potential customers to your stationary shop Some time ago, Facebook introduced the ...
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7 tips for successful Facebook Ads
Read articleHow to optimize your Facebook advertising for maximum ROI It is common knowledge amongst most advertisers that Facebook is one of ...
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7 important prerequisites for successful Facebook groups
Read articleWhy a well-frequented Facebook group pays off for you If social media marketing with Facebook is being talked about, then the ...
Other recent articles
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Pride Month - Inclusivity in Content Production
Read articleEvery year in June, many countries, companies, and other organizations or groups celebrate LGBT+ pride month. These celebrations ...
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How Does Social Commerce Work?
Read articleAround 86% of the German population actively uses social media - ten percent more than last year alone, which shows a very strong ...
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Measure the success of your Instagram content - with Instagram Post Performance ...
Read articleSo, you want to create Instagram content that is tailored to your target audience, because that's how you achieve high, quality ...
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How to Recognize and Manage Follower Quality on Instagram
Read articleFrom a business standpoint, sometimes we forget about the "social" in social media and focus instead on the "media" part.
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Arne Kittler and Rasmus Grapentin Join the Facelift Management Team
Read articleFacelift is positioning itself for further growth and expanding its management board with two high-caliber additions to its ...
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Why Instagram Engagement is a Top KPI and How to Boost it
Read articleSocial media management done right involves a whole basket of KPIs to keep an eye on. A good SM manager needs to be able to ...
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